The One “Yes/No” Question To Ask Your Dream Team
There have already been several articles written, over the course of a few decades, regarding specific questions to ask potential event service providers when interviewing them for your special celebration. They range from the necessary, such as cancellation policies, and acts of nature preparation procedures, to the understandably standard, such as dress code, equipment specifications, and insurance verification. These articles can certainly be helpful during the, what I like to call, “overwhelming stage” of preparing a high caliber celebration or event. In an effort to inform, as well as avoid repetition, I’ve decided to focus on one, very specific, yes-or-no question, that, when answered will help you navigate your event partner selections easily during your consultation process.
When considering the appropriate candidates for your event, this question may help you decipher the top-tier providers from the rest of the field. This question may also give you a glimpse into how seriously they tend to their business, and in turn, you, as a valued client. This question could also help solidify your comfort level with your selected event partner. But enough of the teaser, what’s the question? Very simply: “Do you attend any industry conferences or seminars?”
This may seem like a silly question, and I’m not suggesting it because I certainly value attending my industry conferences and seminars, but the reality is that how your potential service partner answers this question will divulge specifics about their business, attitude, and devotion to their craft. Industry conferences and seminars offer education, interaction with industry peers, and varied perspectives. So how does that affect you and your event? When an event partner has continued education, peer interaction, and an understanding of various perspectives in their corner, they will inevitably utilize those benefits towards their work with you!
Personally, when attending an industry conference, I make an effort to attend every seminar that pertains to my role as an Event Host/Entertainment Director. Each conference brings some new information, an opportunity to interact with my peers (regionally and from other areas of the world), and provides a platform for us to help elevate our clients’ experiences. Making new friends, acquiring mentorship, and creating life-long friendships is simply a bonus. The many lunches, dinners, teas/coffees, and hallway conversations shared have given me much-valued perspective and content that I can utilize, that in turn creates memorable experiences for my clients and their guests.
If a potential service partner is willing to invest in continued education, travel accordingly, and dedicate their time in attending these organized functions, then they are certainly devoted to their craft, and ultimately, the success of your event. If an event partner answers “yes” to this imperative question, you’ll know that you are likely consulting with a professional that is worthy of your consideration.
Special thank you to RayMar Productions for the photographs featured below: